Is Facebook Advertising Right For You?

Facebook is a great tool for staying in touch with family and friends, but it can also help business owners connect with their local audience and attract new customers through Facebook advertising. However, you should consider the pros and cons of Facebook advertising to decide if it’s the right marketing fit for you.

By utilizing Facebook advertising, you can reach a range of potential customers or clients. The settings allow you to focus on a specific area, like the zip code near your business, or cast a wider net that includes your entire county or city. You also have the opportunity to share your advertisements on certain Facebook-owned apps, like Instagram. This gives business owners a variety of choices and ensures they reach the potential customers who are most valuable to their business.

Along with region, Facebook ads can also target customers by gender, age, and interests. For example, if an auto repair shop knows that most of their customers are men in their fifties who love old cars, they can set their Facebook ads to target men within that age group who show an interest in cars. It’s a great tool for attracting potential customers who have a high chance of being interested in your product or services.

One of the downsides of Facebook advertising is that you can only target users with Facebook or one of their owned apps. While it’s still a very popular platform, focusing your time and budget on Facebook may mean you’re missing out on audiences who don’t use it. Facebook also tends to have better results for business owners with a business-to-consumer, or B2C, model. If you have a business-to-business model where you primarily target other business professionals, Facebook advertising might not be the best fit.

Facebook advertising can also quickly become a major investment. A long-running, well-targeted campaign can require a significant budget. The advertising platform also frequently changes, and keeping up changes, requirements, and best marketing practices can be confusing and time-consuming when you’re creating an advertisement. However, this might not be as much of an issue for franchised business owners, who may have built-in resources or more flexible schedules.

If you have the budget and time and know that your target audience uses the platform, Facebook advertising can be a great way to promote your small business and connect with your community. If not, you can consider your business needs and goals, and focus on other marketing tools that work for you.

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