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Weighing the Pros and Cons of Google AdWords

Did you know that Google sees an average of 3.8 million searches every minute? That comes out to a worldwide total of 2 trillion searches every year! Google’s incredible popularity makes it a valuable marketing tool for business owners, who can use Google’s AdWords tool to promote their products or services. If you’re thinking about launching a Google AdWords campaign for your company, here is what you need to know. How Google AdWords Works When a business uses Google AdWords, they pay to display information about their business or brand at the top of a Google search results page. This means that when customers type in a specific query, they’ll

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Three Cybersecurity Tips for Protecting Your Business

From malware that effects the ability to use important software to phishing attacks that steal valuable data, there are a wide array of cybersecurity threats that can impact businesses of all types and sizes. Cybersecurity attacks are devastating and disruptive, and can lead to complex legal issues if private customer data, like credit card information, is compromised. To protect your business, your customers, and your data from a cybersecurity attack, learn about some basic ways to combat common cybersecurity threats. Protect Your Passwords To secure the devices in your office or business, set passwords for all computers, tablets, business smartphones, or other devices. You should only share these passwords with

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How COVID-19 Changed the Future of the Workplace

Throughout the COVID-19 pandemic, employers and employees alike have seen massive changes in their workplaces, like heightened sanitation measures, more flexible hours, and work-from-home positions. Now, many are wondering: will any of these pandemic changes become a permanent part of the workplace? Work-from-Home is Here to Stay At the height of the pandemic, many workplaces shifted to a work-from-home model that allowed employees to work remotely. At the time, work-from-home was meant to prevent face-to-face interaction. It also gave employees an opportunity to work while caring for others in the household, like children attending virtual school or an elderly relative. However, many employees realize that they enjoyed remote work, and

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What is the Best Social Media Platform for Your Business?

For businesses, social media is way more than an easy way to stay connected with friends and family. By promoting their services or products through social media platforms like Facebook or Instagram, businesses can: Reach and engage new audiences Stay in touch with current customers or clients Draw attention to special events or sales Most social media platforms, from LinkedIn to TikTok, can help businesses grow their fanbase and attract new customers. However, it’s important that business owners pick the social media platform that works best for them, their audience, and their interests. To decide which social media platform is the best fit for your business, consider these three factors.

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Encouraging Employee Health During COVID-19 and Beyond

Employee health and workplace cleanliness have always been important, but the COVID-19 pandemic has brought these topics to the forefront for many business owners. Now more than ever, it is critical that business owners take diligent steps to protect themselves, their employees, and their customers from COVID-19 and other contagious diseases. By being proactive about sanitation and employee health, business owners can protect their community, prevent the spread of diseases, and set healthy habits that will be important beyond the COVID-19 pandemic. To learn more about health and sanitation protocols, see these recommendations from the Center for Disease Control and Prevention. Social Distancing for All To prevent the spread of

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How To Connect, Communicate, and Stay Positive with a Remote Team

The COVID-19 pandemic has impacted many aspects of the American workplace for both bosses and their employees, but one of the biggest changes has been the shift toward remote working. In a time where safety is more necessary than ever, remote working allows employees to perform their daily tasks while still protecting their health and the health of their families. Remote working also provides much-needed flexibility for employees caring for children or relatives. But despite its benefits, some employers may still have concerns about how remote working affects their workplace culture and productivity, especially when it comes to staying connected with their remote employees. To keep everyone on your team

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