Using Employee Value Proposition To Motivate Your Team
If an employee is rewarded and praised for doing a good job, they’re more likely to do a good job again! This is the principal behind the employee value proposition, which shows how employees could use rewards and perks to motivate their employees, increase productivity, and create a supportive company culture.
What is EVP?
Employee value proposition (EVP) is a set of benefits or other offerings that a business provides to their employees in exchange for the skills the employee brings to the business.
For example, a business that offers a competitive salary, growth opportunities, and a supportive work environment will likely attract motivated employees who know they’ll receive support and benefits for their great job. On the flip side, if an employee feels underpaid or undervalued, they might not put in their best effort every day, as they don’t feel like they’ll be reward or acknowledged.
The Benefits for Employers and Employees
Both employers and their employees benefit from EVP. Employees get the great benefits and perks they want, like robust healthcare or retirement packages or additional days off. At the same time, employees reap the benefits of having happy, healthy, and motived employees who know they’re doing great work for a great company.
Additionally, companies who create value for their employees are more likely to experiencing issues with hiring, recruiting, and retaining employees. If a business offers top-of-the-line benefits and a strong company culture, they are more likely to retain their current employees and attract new culture. For business owners in crowded markets, focusing on EVP can help them really stand out from the competition.
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